Hulu makes first booboo

Uh oh. After months of brain-racking and no doubt a gazillion dollars, you come up with a name for your service that everyone likes…and then, oops, turns out you overlooked a few languages when doing your due diligence into the name’s meaning. It’s an easy mistake to make when you have the combined resources of NBC and News Corp

Yesterday, NBC and News Corp announced that the long-awaited name of their competitor to YouTube was…Hulu. Chosen because it would “embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where, and how you want it,” according to Jason Kilar, CEO.

Today, after a little Internet digging, TechCrunch revealed that not only did “hulu” mean “butt” in Indonesian and Malay, but – irony of ironies – it also means “cease” and/or “desist” in Swahili. Hmm, someone really should have caught that.

Technorati Tags: News Corp, NBC, Hulu, YouTube