Business is social again

I’ve been musing on this topic today after chatting to David Ibsen yesterday about all things social media. It struck me that the melding of business and personal enabled by social media harks back to a previous age when business was really social. Wining and dining clients and customers seemed to be de rigueur in the Mad Men era, but then business got more, well, businesslike in following decades. Now, again, the personal is almost inseparable from the professional and is all part of the way business gets done. The only difference is that the socializing happens online.