Enough already!

August 18, 2006 at 11:10 am 2 comments

I have to admit that I have been guilty of it myself, in fact I did it just the other day. Putting 2.0 at the end of a word to make it sound newer and more fancy, that is. But really, it’s getting out of control. Web 2.0 has been talked about for years, but now the moniker seems to be applied to anything and everything. SiliconValleyWatcher quotes Flickr’s Caterina Fake talking about BizDev 2.0, Cymfony has dedicated itself to exploring Influence 2.0, and my former colleague and creative genius James Warren has named his blog PR 2.0 (sorry JB!). I could go on.

It was originally a great idea, but like every great idea, it has been plagiarized and debased. Using 2.0 now is just lazy, derivative and a desperate attempt to associate with an industry trend. It reminds me of the times when every new start-up had e in front of its name, or when cloud terminology suddenly became popular in company names after Marc Andreessen launched Loudcloud.

Come on people – we’re better than this!


Entry filed under: Marketing, The technology biz, Web 2.0.

Of legwarmers and the Bubble 2.0 Hotdog barometer

2 Comments Add your own

  • 1. Max Kalehoff  |  September 5, 2006 at 5:09 am

    Haven’t you heard? Cliche 2.0 is so 2006. We’re now in 3.0. Get on the bandwagon, quick! Remember the viral, passalong game “Bullshit Bingo,” which became popular in the nineties (at least as I remember)? There’s no question “2.0” would fit nicely into that game. In fact, there could be a special edition of the game — centered completely around 2.0.

    Thanks for calling this out. I called it out as well earlier this year:


  • 2. Judy  |  September 5, 2006 at 2:20 pm

    Hi Max, I just read your piece – I couldn’t agree more!


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