LonelyGirl15 makes public service announcement 2.0

October 10, 2006 at 10:08 pm Leave a comment

Unfortunately, I can’t take credit for that line – it comes courtesy of Caroline McCarthy at Cnet. Cnet and the Wall Street Journal reported that the United Nations Millennium Campaign is using LonelyGirl15 (and other viral video creators) to raise awareness of the need to eradicate poverty. Jessica Rose, aka Bree, recorded a typical LonelyGir15 video blog, but this time with a different subject matter.

According to the WSJ, the videos are part of a campaign designed by ad agency Y&R. It’s a great idea and hats off to the UN for supporting it – although I understand that it pulled another video in the campaign because it was considered tasteless.

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Entry filed under: Marketing, Web 2.0.

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