PR standards war, and other stories – December 11, 2006

December 11, 2006 at 9:42 pm 1 comment

Standards war breaks out in PR. Edelman has created its own social media news release offering for its clients, called StoryCrafter. Todd Defren of PR company Shift thinks the proprietary approach goes against the grain, but is delighted that it is based on his IP. Meanwhile, Silicon Valley Watcher debates the merits of the thing from a journalist’s point of view. What’s a social media news release? It’s a new format for the tired old press release that presents information in accessible chunks and includes RSS feeds, links to, tags etc.

Times Square becomes publishing platform. Interesting article in the New York Times about a new form of viral marketing. Advertisers have worked out that cool ads or stunts in Times Square spread virally via tourists’ cameras. For example, Charmin’s display of public toilets has been featured on blogs around the world, found its way onto YouTube and has apparently been viewed 7,400 times (here’s one – don’t worry, it’s clean, but quite dull).

Forbes publisher accuses New York Times of liberal bias. Rich Karlgaard’s blog lambasts the New York Times for its “lopsidedly negative” coverage of the death of former Chilean dictator Pinochet. “Will Fidel Castro get the same harshly lopsided treatment on his death?” he asks. Here’s the article in question.

Wozniak says he did it alone. Invent the original Apple computer, that is. So reports ValleyWag from an interview with Gina Smith, author of Wozniak’s biography.

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Entry filed under: Marketing, Media, PR, The technology biz.

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1 Comment Add your own

  • 1. Phil Gomes, Edelman  |  December 12, 2006 at 12:23 pm

    “PR Standards War” is a great headline. Alas, the reality is a bit more mundane.

    The news release as generated by StoryCrafter follows what appears to be the general presentation standard that people are gathering around — some combination of the SHIFT template and the requirements stated by the Social Media Club.

    A “standard” and an application used to produce something that maps to that standard are two separate things.


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