PR standards war, and other stories – December 11, 2006
Standards war breaks out in PR. Edelman has created its own social media news release offering for its clients, called StoryCrafter. Todd Defren of PR company Shift thinks the proprietary approach goes against the grain, but is delighted that it is based on his IP. Meanwhile, Silicon Valley Watcher debates the merits of the thing from a journalist’s point of view. What’s a social media news release? It’s a new format for the tired old press release that presents information in accessible chunks and includes RSS feeds, links to del.icio.us, tags etc.
Times Square becomes publishing platform. Interesting article in the New York Times about a new form of viral marketing. Advertisers have worked out that cool ads or stunts in Times Square spread virally via tourists’ cameras. For example, Charmin’s display of public toilets has been featured on blogs around the world, found its way onto YouTube and has apparently been viewed 7,400 times (here’s one – don’t worry, it’s clean, but quite dull).
Forbes publisher accuses New York Times of liberal bias. Rich Karlgaard’s blog lambasts the New York Times for its “lopsidedly negative” coverage of the death of former Chilean dictator Pinochet. “Will Fidel Castro get the same harshly lopsided treatment on his death?” he asks. Here’s the article in question.
Wozniak says he did it alone. Invent the original Apple computer, that is. So reports ValleyWag from an interview with Gina Smith, author of Wozniak’s biography.