It seems that ‘disruption‘ was the word de jour of 2006. Not content with having a great product that filled a need, companies suddenly all started styling themselves as market disruptors. Few, of course, really were. But then along comes the iPhone. Steve Jobs claims to have ‘reinvented‘ the phone. That may be going a little far, but the iPhone has a radically different interface and will certainly set the cat among the pigeons in the mobile world – and in fact has already sent competitors’ share prices tumbling.