Microsoft gets new enthuasiast, and other stories – February 16, 2007

February 16, 2007 at 12:49 pm Leave a comment

Micrososft replaces Scoble with ex Jupiter analyst. Microsoft has a new “enthusiast evangelist” (isn’t that tautological?) in the form of Michael Gartenberg. Robert Scoble vacated the position last year when he joined PodTech.net.

Google rumored to be acquiring AdScape Media for $23m. AdScape would bring the ability to advertise within video and online games.

Lost track of all those options scandals? Here’s a handy wrap-up of the last few days’ developments from Good Morning Silicon Valley (always worth a read for the headlines alone).

Give a little love to a Blackberry user – send them more email. A new Digital Life survey reported that Blackberry users are more likely to work longer hours and earn more money than the average American. Hardly a shock, given that Blackberry users are likely to be senior professionals. However it does give me a reason to expound my theory that avid Blackberry users just want to be loved. Huh? You know the people who constantly check their Blackberries in meetings and can’t be parted from it even at social engagements? I would wager that, nine times out of 10, it really wasn’t necessary to check email at 9pm, but it makes them feel good to think they are so in demand. It makes them feel important, wanted and, yes, loved.

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Entry filed under: Marketing, PR, The technology biz.

Apple deftly deflects responsibility Apology accepted

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