Bono to turn Vanity Fair’s 12″ into a 45

March 5, 2007 at 9:56 pm 1 comment

Not content with “saving the world one song at a time” or one T-shirt at a time, Bono is set to be guest editor of Vanity Fair in July in an effort to “rebrand Africa,” reports the New York Times today.

Vanity Fair has always been, in my opinion, a bizarre mixture of thoughtful, weighty articles, celebrity fawning and designer ads. In order to make July the best-selling issue, it sounds like Bono plans to do some serious editing: “I want to make a hit record. These are the best writers in America, but I am a devotee of the 45.”

This is apparently not Bono’s first foray into journalism – his second-choice profession after music and superstardom. He has previously guest-edited the UK’s Independent and French newspaper Libération. And he has a stake in Forbes via a private equity firm in which he is involved.

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