Hillary 1984: Where did our message go?
Is Web 2.0 finally democratizing democracy? The Hillary 1984 (or “Vote Different”) video – now viewed over a million times on YouTube – clearly shows that the political campaigns are no longer in control of the message. In one fell swoop, it has de-positioned Hillary as the old guard and made Barack Obama the coolest kid on the block – and no one knows who is responsible. Perhaps we will never know. According to Simon Rosenberg, president of the Washington-based New Democrat Network, quoted in the San Francisco Chronicle: “It will no longer be a top-down candidate message; that’s a 20th century broadcast model.”