Archive for May, 2007

Do it yourself PR?

The last few days saw another round of PR-bashing, sparked by Guy Kawasaki’s “top 10 reasons why PR doesn’t work.” The list was pretty standard stuff and ranged from the client and agency not agreeing the scope of work to the client not prioritizing media interviews.

Then came a post from Glenn Kelman, CEO of Redfin, encouraging entrepreneurs to do away with the PR agency and providing hints and tips on how to do it themselves. For a small start-up, it might be a good idea – the founder will invariably be the company’s most passionate advocate and the time commitment is likely not to be too onerous. But if I were an investor in that company, I’m not sure I would want the CEO to be spending his/her precious time emailing story ideas to journalists. Plus, supersmart as entrepreneurs undoubtedly are, they will always be better at some things than others. There’s a reason why people and companies specialize. I don’t think too many of us, for example, would engage in litigation without legal representation.

For more thoughts on this topic, check out Brian Solis’ in-depth piece here.

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May 30, 2007 at 9:32 am Leave a comment

The FOG of Internet competition

There’s a new acronym in town, and I bet it’s one that every technology company can relate to: FOG, or Fear of Google. Robert Scoble reports first hearing it over the weekend from Geoff Ramsay, CEO of eMarketer. Why, for example, would Microsoft and Yahoo! even think about joining forces? FOG…

And if you doubt the power of Google, check out today’s AP story about John McCain’s visit to the Googleplex. Hillary has also visited, and it seems that a Q&A session with Googlers is fast becoming an indispensable stop on the presidential campaign trail: “The Google Interview could become the 21st-century equivalent of the candidate’s pilgrimage to the General Motors plant.”

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May 7, 2007 at 10:43 am Leave a comment

Don’t get Twitter? You must be old

In some amusing observations about Twitter at MSNBC.com, Helen A.S Popkin suggests that it’s really just an age thing:

“Admitting you don’t “get” Twitter is like admitting you can’t hear those specialized ring tones only audible to the young… That you’re no cooler than your parents complaining about “the rap music.””

You’re probably a “war-torn veteran of Web 1.0,” reduced to sneering at “un-jaded Generation Y with anticipatory schadenfreude and jealousy.” Uh oh, where do I sign up?

I’ve likened Twitter in the past to catnip for tech bloggers – for some unexplained reason, they just can’t get enough of it. Helen calls it the Paris Hiltoning of America: “Twitter is always on, always looked at, and at a 140 character limit, doesn’t have the capacity to be either deep or meaningful.”

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May 4, 2007 at 12:36 pm 2 comments

Still haven’t found what you’re looking for?

If you’re not happy with your current search engine, have no fear, there are hundreds more out there to choose from. Read/WriteWeb has just published its excellent monthly list of the top 100 alternative search engines – from Accoona to Zuula, and everything in between. AfterVote is the featured search engine of the month, and, if you like social search, check out Yoono.

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May 2, 2007 at 10:16 am Leave a comment


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