Do it yourself PR?

May 30, 2007 at 9:32 am Leave a comment

The last few days saw another round of PR-bashing, sparked by Guy Kawasaki’s “top 10 reasons why PR doesn’t work.” The list was pretty standard stuff and ranged from the client and agency not agreeing the scope of work to the client not prioritizing media interviews.

Then came a post from Glenn Kelman, CEO of Redfin, encouraging entrepreneurs to do away with the PR agency and providing hints and tips on how to do it themselves. For a small start-up, it might be a good idea – the founder will invariably be the company’s most passionate advocate and the time commitment is likely not to be too onerous. But if I were an investor in that company, I’m not sure I would want the CEO to be spending his/her precious time emailing story ideas to journalists. Plus, supersmart as entrepreneurs undoubtedly are, they will always be better at some things than others. There’s a reason why people and companies specialize. I don’t think too many of us, for example, would engage in litigation without legal representation.

For more thoughts on this topic, check out Brian Solis’ in-depth piece here.

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