Are YouTubers revolting?

August 22, 2007 at 5:50 pm 1 comment

Yeah, I know, sorry. But the backlash against YouTube’s new in-video overlay ads has started. According to cnet’s online poll (of 988 readers at time of writing), 57% would rather quit YouTube than submit to ads, 19% were OK with a 10-second ad and 10% hardly even noticed it. Of course, given a choice, not many people would volunteer to be advertised to, but I suspect that we’ll pretty quickly accept it as a fact of life on YouTube. Perhaps the bigger issue is how/if YouTube will introduce ads on the real user-generated content as well as the sanitized stuff.

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Entry filed under: Digital entertainment, Web 2.0.

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1 Comment Add your own

  • 1. Vojtech Horna  |  August 23, 2007 at 5:06 pm

    It is fascinating to read all the comments of upset bloggers and YouTube users about the overlay ads. It is even more fascinating to see how many people don’t understand what YouTube is doing. They are not including the ads on videos created by users, but only on professional videos provided by Google’s 50 or so partners. The ads will appear only on “brand-friendly” and professionally done videos and the profits from the ads will be shared with the partners.

    Many people seem to think that Google is placing ads on everything, making money without sharing profits and that will make people to leave. I look at the positive side: With ads in place, more companies who create professional videos are going to be inclined to post them on YouTube, because they can now make a buck on it.

    I predict more professional content for YouTube, more money for Google and satisfied users.

    Reply

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