Hulu makes first booboo

August 30, 2007 at 9:45 am Leave a comment

Uh oh. After months of brain-racking and no doubt a gazillion dollars, you come up with a name for your service that everyone likes…and then, oops, turns out you overlooked a few languages when doing your due diligence into the name’s meaning. It’s an easy mistake to make when you have the combined resources of NBC and News Corp 😉

Yesterday, NBC and News Corp announced that the long-awaited name of their competitor to YouTube was…Hulu. Chosen because it would “embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where, and how you want it,” according to Jason Kilar, CEO.

Today, after a little Internet digging, TechCrunch revealed that not only did “hulu” mean “butt” in Indonesian and Malay, but – irony of ironies – it also means “cease” and/or “desist” in Swahili. Hmm, someone really should have caught that.

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Entry filed under: Digital entertainment, Marketing.

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