Return of the Industry Standard
Hot on the heels of the news of Business 2.0’s demise comes strong rumor of the re-birth of the Industry Standard – poster child of the dotcom bubble and famed for its rooftop parties.
Brad Stone reports the details here, including the hunt for an editor-in-chief. Check out this interesting comment from a former European editor, Mike Butcher:
“As a former European editor with The Standard (and blogger, during their abortive blogging experiment after the mag closed) I’d be amazed they make this work. What IDG should have done was to keep the brand going online during the Nuclear Winter when the market tanked. They didn’t and others have taken the Standard’s place. One thing they could do, however, is concentrate on investigative reporting. There is a lot of chatter these days but very few real dirt-digging scoops.”