Just as well I’m not in it for the money…

November 28, 2007 at 3:05 pm 1 comment

Alex Iskold of Read/WriteWeb makes a great case for why “there’s no money in the long tail of the blogosphere.” Or, indeed, in the long tail of anything. The crux of his argument: “You can make money on the long tail but not in the long tail. ” It’s an important distinction. Too many people blithely cite the Long Tail as the reason their low-volume, low-margin business will be successful.

Iskold demonstrates his point with the example of Google, which of course profits handsomely from AdSense, purely because of the huge volume:

“AdSense works for Google because the odds are in its favor – it is aggregating small amounts of traffic across the entire web. The math works for them because it is based on the massive scale of the web. It similarly works reasonably well for the sites with large amounts of traffic, but it fails for smaller publishers who have low visitor counts.”

So, all you aspiring pro-bloggers out there, don’t give up the day job!

Technorati Tags: ,

AddThis Social Bookmark Button

Advertisements

Entry filed under: Marketing, Web 2.0. Tags: , .

Advice from the top: Warner chief says fighting with your customers is not a good idea The making of the iPhone

1 Comment Add your own

  • 1. alexiskold  |  November 28, 2007 at 8:41 pm

    Good advice for bloggers 🙂

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Subscribe

Add to Technorati Favorites
November 2007
M T W T F S S
« Oct   Jan »
 1234
567891011
12131415161718
19202122232425
2627282930  

%d bloggers like this: